For years, I worked in pharmaceutical dermatology, seeing first-hand the shocking rise in non-melanoma and melanoma skin cancers. I knew the science was clear: wearing SPF daily is the most effective way to slow premature aging and prevent skin cancer.
And yet – I didn’t wear it myself.
Why? Because the sunscreens available in Europe left me frustrated. They caused breakouts, made my skin oily, and after a day out, I didn’t feel good in my skin. That experience is why I set out to create a new category: a skincare makeup hybrid sunscreen that feels beautiful to wear every single day.
A Move to Asia That Changed Everything
Then came a turning point: I moved to Asia.
There, I worked for one of the largest skincare and makeup manufacturers in Asia, producing products for many many global skincare and makeup brands. At the same time, I discovered a completely different approach to sun care.
In Asia, SPF is part of the daily routine, as essential as cleanser or moisturizer. That’s where I experienced Korean sunscreen innovation first-hand — lightweight, elegant, antioxidant-rich formulas designed for comfort and beauty.
My own routine transformed. For the first time, I wore SPF every single day, and I loved it.
The Frustration Back in Europe
Back in Switzerland, I tried to find similar products. But what I found was disappointing:
- ❌ Extremely expensive options that weren’t accessible
- ❌ Outdated or controversial UV filters (I’ve always been obsessed with safe, modern sun filters)
- ❌ Formulas that felt heavy, greasy, or caused irritation
Having worked inside the industry, I knew how often brands compromised:
- Antioxidants added only at marketing levels, not real efficacy levels
- Cheap, outdated filters marketed as premium
- Formulas that looked good on paper but didn’t support skin health
I was shocked that nothing in Europe matched the visionary products I had seen in Asia. That’s when I knew: if I wanted this kind of sun protection, I had to create it myself.
The Vision: RoseKin Cosmetics
That’s how RoseKin Cosmetics was born.
Not just another SPF, but a truly visionary skincare makeup hybrid sunscreen – a product that protects, nourishes, and enhances your skin in one step.
RoseKin Cosmetics combines:
- Korean innovation in textures and antioxidants
- Swiss quality standards and trusted regulations
- European SPF testing, among the strictest worldwide
The result? A new kind of product for Europe:
🌞 Sun protection that feels like your skincare and makeup in one – lightweight, safe, and dermatologist recommended.
RoseKin Today & Beyond
RoseKin is more than just products. It’s a mission: to make daily sun protection effortless, protective, and beautiful.
Alongside building RoseKin, I also train skin experts and dermatologists in SPF science, because education is just as powerful as formulas.
With RoseKin, you no longer have to choose between skin health, beauty, and confidence. You get it all — in a formula you’ll actually look forward to wearing every day.
🌸 Welcome to RoseKin. The new way Europe wears sun protection: a skincare makeup hybrid sunscreen that protects, beautifies, and empowers.
💡 The Meaning Behind RoseKin
You may wonder – where does the name RoseKin come from? It’s actually a wordplay. Kin means “gold” in Japanese, and I’ve always adored the color rose gold (it was even the first logo color when we launched). Together, “RoseKin” sounded like the perfect blend: a hint to rose skin — skin that stays radiant and glowing. Japanese skin is often admired for the care and dedication behind it, and this name reflects that inspiration. With daily SPF, your skin can stay beautifully protected and glowing for many, many years.
✨ RoseKin = Rose. Skin. Gold. Protection that makes your skin timeless.